It All Started With A Dream
My name is Jessica Santana, and I have been in the barbering industry for a little over 11 years. Being in this industry working as a mens hairdresser in Rancho Cucamonga for this long, I obviously worked at many different barbershops never really finding a shop that I could call home.
How Draft Cuts was born
In an industry where we should be maintaining a good relationship with our client, it seemed as if we were treating our clients as a commodity through an assembly line, rather than a person with specific needs.
I’ve always felt & told myself that someday I would find the perfect barbershop with men’s hair stylist Rancho Cucamonga for me; a shop where the client comes first, a place where catering to the client’s needs was more important than our daily client log.
Somewhere I could take my time, have fun and build a relationship with my client. A barber shop with a fun and family-friendly environment is what I was in search of. I stressed over this because I could not find a barbershop with those values that I was seeking.
I dreamt that I had started a barbershop which unlike regular mens hair salons Rancho Cucamonga, was all these things and more. I shared my idea with my older brother who is a very successful businessman. He listened to me and believed in my dream as a hair and beard specialist Rancho Cucamonga.
We collaborated our ideas, never forgetting about the client’s needs. We felt it needed to be a mens hair salons Rancho Cucamonga with an inviting theme that everyone would know about.
A place where people could come as strangers and leave as friends.
My brother spared no expense to make my dream come true. He wanted to know what I felt a real barbershop experience should feel like and how it should be ran. “The sky is the limit”, he told me. I know that sounds cliché but it’s what he told me, so that’s exactly what I did.
Old School Men’s Hair Salon
I wanted to keep it old school. I wanted to provide hot lather neck shaves with back massages, so the experience would be more personal. As an experienced hairstylist Rancho Cucamonga, I wanted the client to feel pampered with extras like facials, waxing and hair treatments at an affordable cost.
Making it an awesome relaxing experience where they can enjoy a free 12 Oz. cold cup of draft beer with every haircut.
A place where they could sit down and watch a game while they waited for their haircut. I felt that getting a haircut should feel like a little get away.
Six months after my initial dream, all our ideas had come together, and Draft Cuts was born. My dream had become a reality. If you want to come to a “real” barbershop, then come to Draft Cuts.